How to sell on Amazon
- gabrielejesson
- Mar 6, 2022
- 4 min read
Amazon success for startups!
Amazon holds a huge business potential for online sellers. It gives brands access to millions of customers on the world’s largest e-commerce platform.

Given that Amazon is expected to account for 14.6% of the #digitaladvertising market in 2023, its a key platform to get very close and personal with.
Here we’ve blended our team’s Amazon insights with some supplementary guidance from global experts to share all you need to ace your Amazon strategy in 2022.
The impact of 2021
At a recent webinar from @Emarketers, it was predicted that stock control and forecasting will really impact product marketing & sales plans in this first half of 2022. The Suez canal crisis caused over $400m of delayed stock in 2021 and of course many businesses are set on shifting their excess product. But experts at the webinar shared a clear message about how to do this on Amazon. In essence implement a rapid re-pricing strategy to move along older stock and focus on your hero products - even if these hero products are limited in number right now.
Brand .v. Price
A refreshed product and pricing strategy is important but it’s definitely not about double discounting to shift that old stock. A smart nurturing strategy should include ways to engage customers with discount offers whilst maintaining brand quality.
Example tactics include curating product bundles that you might cross promote. Or perhaps develop a VIP customer club to funnel exclusive price reductions.
The key is to maintain brand equity and customer behaviour.

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