Frequently Asked Questions
What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This includes email, social media, online PR and web-based advertising but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it is digital marketing.
The best digital marketing agencies take your business objectives and transform them into agreed and desired results. Digital marketing is the process of leveraging the right online and social media tools and techniques to bolster sales and reputation.
What is digital strategy?
A digital marketing service like The Prospect Society. focuses primarily on marketing your business, products and services in the digital world. Services include website design and development and CRO, search engine optimization (SEO), content marketing, paid online advertising (PPC), social media, email marketing and other services.
Our digital marketing experts offer individual expertise across the entire digital marketing spectrum and across B2B and B2C. Our work blends data and creativity to deliver the best results for our clients.
At The Prospect Society, our digital marketing experts perform at all levels from award winning creative and copy to expert planning and analysis, making your budget work harder and the results last longer.
What is SEO?
Search Engine Optimisation (SEO) is the art and science of persuading search engines like Google to recommend your content as the best matched solution to an online search. The main benefit offered by SEO is that it will organically drive more traffic to your website, optimise sales and help convert leads.
Who needs SEO services?
All ambitious businesses that want to grow! In this era of digital commerce, every website needs to be optimised for better visibility and ranking. From multinational to fast growth SMEs, SEO expertise can play a vital role in any competitive landscape. Websites that sell similar goods or services will have difficulty in outranking other sites that are well optimised.
How will SEO help my business?
The quick answer? SEO helps a business create fast, robust, user-friendly and visible websites that rank higher in search engines. SEO helps deliver business authority and credibility by driving valuable backlinks through third party media endorsement. Comprehensive, strategically built SEO services are guaranteed to bring more qualified customers.
Why are SEO services so important?
Whether B2B or B2C, SEO services are a valuable part of digital marketing and growth for businesses of all sizes. The online commercial revolution is on fast forward and any business in a competitive marketplace needs to harness all the available tools to enhance their visibility. But which digital marketing tools to select? This is where an expert SEO agency can deliver that business consultancy with high quality search results and traffic to your website.
What is startup SEO?
An SEO strategy should be part of your business plan from the start. This approach will help strengthen the marketing potential of your business in the long run. SEO includes ensuring your website is optimised and fixing any technical issues to ensuring the content you are sharing is both well seen and relevant for search engines.
What is SEO PR?
SEO and PR work well together. They are marketing disciplines that will help drive website visibility, authority and credibility. Online PR will help drive traffic to your website through the inclusion of backlinks in the online article.
By offering comment or analysis to online media platforms around your own key areas of expertise, you are helping an online magazine or newspaper build in-depth content for an article. In return they will provide a 'backlink' to your website. Some media are now requesting payment for these backlinks but many specialist titles are still happy to provide this exchange.
Do you only work with startups and new companies or can you help older, more established businesses as well?
We work with any business that could benefit from The Prospect Society's new sales and marketing model! Namely cost effective, flexible and world class sales and marketing talent.
What is the The Prospect Society client onboarding process?
We start with the simple question - what problem are we fixing and offer a free briefing process to help understand the answer.
What other services does The Prospect Society provide?
The Prospect Society offers the full remit of sales and marketing support including traditional and digital business development, creative brand design, social media, advertising, SEO, copywriting and blog writing, website design and content - to name a few!
Can I choose who I work with in The Prospect Society?
Absolutely! That is really the basis of our offer. Unlike traditional marketing agencies, we don't have fixed teams or one cost so you can choose who you and how you want to work with our talent collective.